Loyalty tax check.
See what your phone provider charges new customers for a plan like yours, and what you pay for staying.
Ontario phone plans, for now.
Stop paying it.
Switch. It’s free now.
Since June 12, 2026, the CRTC doesn’t let mobile providers, or the large home internet providers, charge you to activate, change or cancel a plan. If you’re paying off a phone, you still owe what’s left on it.
Plans like yours, cheapest first
New-customer prices from each provider’s own site, before tax. Meter earns nothing from these links.
Or ask them to match.
Call your provider and ask for the loyalty department. Say this, and ask for the offer in writing.
The prices we checked.
What new customers in Ontario pay a month for a phone plan, before tax, from each provider’s own website. Each plan links to where we read it.
| Plan | Data | A month |
|---|---|---|
| Bell | ||
| Select 60 GBWith Autopay and a promotional credit; regular price $80 | 60 GB | $70.00 |
| Select 100 GB with U.S. roamingWith Autopay and a promotional credit; regular price $85 | 100 GB | $75.00 |
| Ultra Unlimited with U.S. and Mexico roamingWith Autopay and a promotional credit; regular price $100 | Unlimited | $90.00 |
| Ultra Unlimited with international roamingWith Autopay and a promotional credit; regular price $110 | Unlimited | $100.00 |
| Chatr | ||
| Canada-Wide Talk and International TextPrepaid; 512 MB of data comes with Auto-Pay | 500 MB | $22.00 |
| 5 GBPrepaid; 4 GB, and 1 GB more with Auto-Pay | 5 GB | $25.00 |
| 15 GBPrepaid; 10 GB, and 5 GB more with Auto-Pay | 15 GB | $30.00 |
| 30 GBPrepaid; 25 GB, and 5 GB more with Auto-Pay | 30 GB | $35.00 |
| Fido | ||
| 3GB BasicSpeeds capped at 3 Mbps | 3 GB | $39.00 |
| 20GB, Talk and TextWith a $5 Auto-Pay credit | 20 GB | $45.00 |
| 60GB, Talk and TextWith a $5 Auto-Pay credit | 60 GB | $50.00 |
| Canada-Wide 5G and US-Mexico Roam 60GBWith a $5 Auto-Pay credit; US and Mexico roaming for the first 12 months | 60 GB | $55.00 |
| Freedom Mobile | ||
| Total Freedom 10GB 5G+With the $5 Digital Discount (Auto Pay and a promo code); full speed in Canada, the US and Mexico | 10 GB | $35.00 |
| Total Freedom 70GB 5G+With the $5 Digital Discount (Auto Pay and a promo code); full speed in Canada, the US and Mexico | 70 GB | $40.00 |
| Total Freedom 125GB 5G+With the $5 Digital Discount (Auto Pay and a promo code); full speed in Canada, the US and Mexico | 125 GB | $45.00 |
| Total Freedom 175GB 5G+With the $5 Digital Discount (Auto Pay and a promo code); full speed in Canada, the US and Mexico | 175 GB | $50.00 |
| Total Freedom 250GB 5G+With the $5 Digital Discount (Auto Pay and a promo code); full speed in Canada, the US and Mexico | 250 GB | $60.00 |
| Koodo | ||
| Starter, 250 MB at 3G speed100 Canada-wide minutes, text messaging only | 250 MB | $15.00 |
| Starter, 3 GB at 3G speed | 3 GB | $35.00 |
| Starter, 2 GB at 4G speed | 2 GB | $37.50 |
| 20 GB at 5G speedWith $10 in discounts, including auto-pay; $55 before them | 20 GB | $45.00 |
| 60 GB at 5G speedWith $10 in discounts, including auto-pay; $60 before them | 60 GB | $50.00 |
| 60 GB with Canada-US-Mexico roamingWith $10 in discounts, including auto-pay; $65 before them | 60 GB | $55.00 |
| 100 GB at 5G speedWith $10 in discounts, including auto-pay; $70 before them | 100 GB | $60.00 |
| Lucky Mobile | ||
| 500 MBPrepaid; the 500 MB comes with Automatic Top-Up | 500 MB | $22.00 |
| 5GBPrepaid; 4 GB, and 1 GB more with Automatic Top-Up | 5 GB | $25.00 |
| 15 GBPrepaid; 10 GB, and 5 GB more with Automatic Top-Up | 15 GB | $30.00 |
| 30 GBPrepaid; 25 GB, and 5 GB more with Automatic Top-Up | 30 GB | $35.00 |
| Public Mobile | ||
| Canada-wide 1GB at 4G speed | 1 GB | $22.00 |
| Canada-wide 5GB at 4G speed | 5 GB | $24.00 |
| Canada-wide 10GB at 4G speed | 10 GB | $28.00 |
| Canada-wide 35GB at 4G speed | 35 GB | $30.00 |
| Canada-wide 50GB at 5G speed | 50 GB | $35.00 |
| Canada-US-Mexico 70GB at 5G speed | 70 GB | $40.00 |
| Canada-US-Mexico 125GB at 5G speed | 125 GB | $45.00 |
| Canada-US-Mexico 175GB at 5G speed | 175 GB | $50.00 |
| Virgin Plus | ||
| 60GBWith an Autopay credit | 60 GB | $50.00 |
Meter for iPhone
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Questions
What is a loyalty tax?
It’s what you pay above what your provider charges new customers for a plan like yours. Providers often keep their lowest prices for people who join, while the price for people who stay goes up.
Where do the prices come from?
From each provider’s own website: what new customers in Ontario pay a month, before tax. Each price shows the day it was checked. Prices change often, so look at the provider’s page before you decide.
Is switching really free now?
Since June 12, 2026, the CRTC doesn’t let mobile providers, or the large home internet providers, charge you to activate, change or cancel a plan. If you’re paying off a phone, you still owe what’s left on it.
How do I ask for a better price?
Call your provider and ask for the loyalty department. Say what you pay, what new customers pay for a plan like yours, and that you’re comparing. Ask for that price, and for the offer in writing.
Is anything I type saved or sent?
No. The check runs in your browser, and nothing you type is kept or sent to us.
Does Meter earn anything from these providers?
No. Meter isn’t affiliated with any of them and earns nothing from the links on this page.